I began writing several years ago as a way to remember the story that was unfolding in the restaurant.  In doing so, I discovered a pleasure in writing and now continue to express my thoughts on more than just food.  I try to write like I am having a conversation and telling a story.  My goal is to be understood.  It doesn’t matter if you agree.  I just want to make sure I’ve been clear in my thought.

What’s at the core?

It goes without saying that there has been an extremely large amount of planning in developing bread&cup. Everyday there are new details to think through, new questions to answer. Without...

The Symbol II

The second idea embodied in our icon is genius.What does a leader do, when faced with trying to achieve two goals that appear to be in direct conflict with one...

The Symbol

The ampersand is symbolic of two ideas for us .One came from hearing Tim Sanders, former leadership coach for Yahoo! He spoke of the need to have a mentality of...

The Logo

For our logo, we wanted something to reflect our value of simplicity, which I think we got. Clean, tidy and easy to read.We also wanted an icon, an image without...

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