How should you react when you discover your customer doesn’t like your product?

First, don’t panic.

Especially in my industry, our product is all a matter of taste. It is important to leave room for this distinction because uniformity of taste doesn’t exist.  Everyone doesn’t like a medium rare steak.  If I discover you don’t like what I serve you, I must make an important assessment.

Was your disapproval due to your preference or my performance?

Does the customer simply not like my product or did I fail in execution and delivery?

Big difference.

Preference or Performance.