December 23rd, 2010 by ~ 4 Comments

The Problem with a Concept Like Ours….



Every coin has two sides. All good movies have a hero and a villain. And every good relationship has its strong points and weaknesses.

The same is true for good ideas.

We’ve built our concept around fresh, handmade simple food and drink. This means we start from scratch, every day, with bread. It is our core idea and ideal. We believe that if you pay attention to something as pedestrian as bread, and make it great, then all the other details fall into place.

But we must take a gamble in this venture, which banks on a belief that the amount of bread we make in the morning will be adequate to serve the customer throughout our 15 hr business day. Sometimes we win, sometimes we lose.

Imagine the embarrassment when we have to tell a customer we are out of bread

Out of bread!?! And you call yourself BREAD&cup?

If we were not committed to making everything from scratch, we could easily step into a walk-in, thaw out another loaf or bag of buns, and be on with our evening’s menu, but we don’t have that convenience.

I’m not changing what we do, rather only trying to help the masses understand their frustration when they show up as they did last night and found we had no burger buns. That’s because we were busier than we’ve ever been on a Tuesday night, and our gamble that morning didn’t pay off.

These are good problems to have.

4 Responses

  1. Anonymous says:

    "Blah blah blah, we're uncompromising." Unacceptable to run out of the most needed supply in your "simple" restaurant. Figure it out.

  2. Dixon says:

    I'm pretty sure he just told you what they were doing to "figure it out". Nice, productive comment. Plenty of other places down the street, Anonymous….I'll take your seat.

  3. craigkite says:

    I am always impressed with an opinion attributable to Anonymous. It is such a strong qualification that they won't give their name or alias to their words. I don't live near Bread and Cup, nor have I eaten there. I do appreciate understanding the processes that Kevin and crew go through to make it work. Merry Christmas to those with the balls to live and take chances, and identify themselves when they make a comment. Craig Rodgerson

  4. Watchman says:

    Thanks, Dixon and craigkite. I appreciate the words.