I love to travel, though I don’t get to do it as much as I would like. I’ve been fortunate to visit a number of countries in my short years. I think this experience is an unseen force in shaping the restaurant. I wish I had kept track, but I would bet the most commented sentiment about our place in the first six months of opening was “I don’t feel like I’m in
I take that as a compliment, not because I dislike my town, but because it affirms some of the risks we took in planning our place.
Traveling has had a wonderful affect on my soul. At best it has given me a better perspective on life and makes me a more informed person. It has opened my eyes to see how others make life work on a daily basis and in turn, makes me question some of the ways we have settled into here at home.
Our approach to food is one huge, glaring difference here than in most parts of the world.
You know your culture is in need of rediscovery when you see an advertisement in a food store for something called “Meal Solutions.”
As if dinner is a problem to be solved?
It was always hard to describe the idea of bread&cup to people before we opened, because it was not based on the “get in, get out, get on with your life” sentiment that has become the unspoken mantra of our idea of food. We believed in the opposite. We believed that a meal was not a dilemma in need of a solution. Instead, we saw the meal as much more central, not something you need to hurry through and get finished.
There is probably no way to rescue the masses from this identity crisis, and that certainly is not my job to worry about. Ours is more like the response to the mysterious exhortation that Ray Kinsella heard in Field of Dreams. “If you build it, they will come.” Believe in the idea and the reasons behind the idea and let people figure out if they need it or not.