The Symbol II

The second idea embodied in our icon is genius.

What does a leader do, when faced with trying to achieve two goals that appear to be in direct conflict with one another? The leader considers the “Genius of the And.”

Jim Collins, author, researcher and lecturer, describes how in most business settings, the obvious approach to a dilemma is simply “either/or.” You do one or another. You can’t do both.

Or can you?

His example was of a large pharmaceutical company, who had made significant breakthroughs in a medicine that treated river blindness, a disease that afflicted many river … more »

The Symbol

The ampersand is symbolic of two ideas for us .

One came from hearing Tim Sanders, former leadership coach for Yahoo! He spoke of the need to have a mentality of abundance today. To explain, he contrasted his experience at Yahoo! with the growing success of Google. The common reaction among Yahoo! employees was what he described as “scarcity.” Scarcity says there is not enough to go around, so I must hoard what I have in order to survive. Fear is the motivating factor with this attitude. The preferred option, Sanders said, is abundance. This mindset assumes there is … more »

The Logo

For our logo, we wanted something to reflect our value of simplicity, which I think we got. Clean, tidy and easy to read.

We also wanted an icon, an image without words, which could stand alone and eventually become a brand. The ampersand seemed the best element of the logo to develop. One criterion we had was that it be easily hand drawn. This way we could write it on an order or a paper bag with a pen and still associate our product as bread&cup.

Another was that it had some originality to it. We didn’t want it to

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The Paradox of Choice

Another book that has shaped, or rather affirmed, the idea of bread&cup is The Paradox of Choice by Barry Schwartz. When I began reading this, it seemed as if the author had some unknown access to my subconscious or at least had been reading my journal. He agrees with my personal experience at the supermarket. I was beginning to think I was not normal, but I get worn out by too many choices.

Yesterday I had to buy shaving cream. There were 23 different cans, colors, scents and sizes for me to choose from. With this many options, I am … more »

A Very Small Farm

It’s about the time of year again where I pull out my copy of A Very Small Farm and read it again. There have been certain books that have had significant influence on me, and this is one of them. The work is written by William Winchester, a man who decided to become a subsistence farmer rather than pursue a more traditional career after college. He chronicles his journey of creating the small farm upon which he has made his living entirely.

His story speaks to me in many ways, probably most of all that he was willing to take

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Pesky Seed Catalogs


February in Nebraska is a weary month for me. Tired of the snow. Tired of being cold, especially in my drafty house. Some call it Cabin Fever. I just call it sick of winter. All the glossy seed catalogs that have been showing up since December that overfill the shoe box under my reading chair that should serve to remind me that Spring is inevitable, instead make me realize why Northerners eventually move to Arizona.

In the same vein, nothing new to report this week, except that I’m glad I’m not one of the guys working on the roof support. … more »

Dream Fatigue

I’ve experienced a condition that I would like to label as “dream fatigue.” This occurs in the process of turning an idea into reality. The idea starts as a concept or a vision in the mind, and a significant amount of mental and personal energy must be exerted in order to turn it into reality. The longer the idea stays in one place, or if it stagnates for some reason, it requires even more energy to maintain and keep it moving forward.

There have been a number of times over the past two years that fatigue of the bread&cup dream … more »